2016 Special Edition National Day ez-link cards portray youthful artistry and aspirations

July 22, 2016

First-time collaboration between EZ-Link and Noise Singapore captures exclusive interpretations of famous icons of Singapore

SINGAPORE, 22 July 2016– EZ-Link Pte Ltd, Singapore’s largest issuer of CEPAS-compliant cards, launched a set of three 2016 Special Edition National Day ez-link cards featuring the works of young artists, MaryAnn Loo, Lee Xin Li and oodon from Noise Singapore, to celebrate National Day 2016. The fruit of collaboration with the National Arts Council (NAC), the artworks feature unique portrayals of Singapore’s most famous icons and encapsulate the pride of the younger generation towards Singapore’s past, present and future.

Special Edition National Day ez-link cards-1

Artist: MaryAnn Loo

Skilled in illustrative style, MaryAnn drew inspiration from Singapore’s beloved world-famous icon, the Merlion. Born in 1964 as the symbol for Singapore’s tourism industry, the Merlion depicted in the artwork is the most well-known amongst the five iconic Merlion statues around the island. With the Marina Bay Sands and ArtScience Museum as its backdrop, the artwork bridges Singapore’s historic past with its present. The colourful and bright sky represents luminous possibilities in the pursuit of creativity and innovation in support of the nation’s advancement towards a brighter and greater future.

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Artist: Lee Xin Li

Inspired by his fond memories of Balestier Road, Xin Li illustrated one of the most iconic places in Singapore including its food, shophouses and history. Reminiscing about his school days at Balestier Hill Secondary School, the artwork depicts a closely-knitted, multi-racial community interwoven with other Singaporean emblems such as the Singapore skyline, MRT and National Servicemen.

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Artist: oodon

Showcasing Singapore’s iconic landscape and mascots in a fun and light-hearted way, oodon’s card design follows a lion mascot dressed in the Merlion outfit going on an adventure to rediscover the new and modern Singapore landscape. New friends are made along the way, portrayed by other Singapore icons such the Crimson Sunbird and the mascot for the Public Utilities Board (PUB), Water Wally. The landscape and buildings symbolise Singapore’s progress through time, from the long existing control tower of Changi Airport to the modern Supertrees of Gardens by the Bay. In addition, Singapore is known for being a clean and green country, and sunny all year round, hence the inclusion of the sun and greenery in the design.

“Singapore’s 51st birthday is symbolic of its first step beyond 50 years of success, towards a new future to be defined by our younger generation. To commemorate this momentous occasion, EZ-Link had set out to engage youth artists and inspire their passion for the nation in collaboration with the National Arts Council through Noise Singapore. They have responded with stunning masterpieces which when reproduced onto the ez-link card, a Singapore emblem on its own, present to the public a one-of-its-kind series both in significance and design,” said Mr Nicholas Lee, Chief Executive Officer, EZ-Link Pte Ltd.

“This National Day, in an exciting partnership with EZ-Link, three young talents from Noise Singapore – oodon, Lee Xin Li and MaryAnn Loo – have expressed their national pride through artistic interpretations of distinctive Singapore icons. We hope that each of these specially commissioned ez-link cards, featuring our endearing Merlion and stunning cityscape, inspires the imagination and stirs a sense of pride in our collective journey as Singaporeans,” said Ms Aruna Johnson, Deputy Director, Arts & Youth, National Arts Council.

Exclusively packaged as a limited collectible, the 2016 Special Edition National Day ez-link card set will be available at $18 per set on My EZ-Link Online Shop from 1st August 2016 onwards. Each card set comes with a commemorative folder featuring the young artists and their inspiration for the card design. Annex A – Packaging of the 2016 Special Edition National Day ez-link card set

Individual cards will be progressively made available at $12 (with $7 load value) at TransitLink Ticket Offices from National Day onwards on a while stocks last basis.

To keep in touch with the latest updates, please visit www.ezlink.com.sg or follow EZ-Link’s Facebook, Instagram and Twitter pages.

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About EZ-Link Pte Ltd

EZ-Link Pte Ltd was formed on 8 January 2002. Its core business is the clearing and settlement of all ez-link card transactions generated in transit and non-transit (retail/merchant) environments, as well as the sale, distribution and overall management of ez-link cards. To date, more than 17 million new CEPAS-compliant ez-link cards have been issued. This is in tandem with the government’s plan to promote cashless payments in Singapore. In line with this vision, the new ez-link card is now also accepted as a mode of payment for Electronic Road Pricing (ERP) and at carparks fitted with the Electronic Payment System (EPS) when used in the dual-mode in-vehicle unit. In 2013, EZ-Link launched the “My EZ-Link Mobile” application, the world’s first Near Field Communication (NFC) mobile application for contactless card top-ups. In 2015, EZ-Link unveiled two new innovations in Singapore, EZ-Charms, the first non-card form factor, as well as the EZ-Link Rewards with Perx to reward commuters for using public transport with the ez-link card.

About Noise Singapore

An initiative of the National Arts Council, Noise Singapore is dedicated to making noise about the creative talent of young people aged 35 and below. Through numerous platforms to express, develop and showcase their creativity, Noise Singapore hopes to encourage young people in Singapore to actively participate in and nurture their relationship with the arts.

Broadly classified under the genres of art and design, music and photography, the Noise community will learn from top professionals, interact with like-minded youth and share their original creations with the world. Noise Singapore platforms include public concerts that feature young musicians hungry for performing experience and exposure, exhibitions of varied scales that showcase the original artistic creations of young people, an online gallery, mentoring programmes that link aspiring artists with top professionals in the industry, as well as workshops, talks and arts activities.

For more information on Noise Singapore, visit www.noisesingapore.com.

Media Contacts

For EZ-Link Pte Ltd

Sherman Peh
Associate
The Right Spin Pte Ltd
DID: +65 6325 5927
Email: sherman@therightspin.com.sg

Janice Xu
Manager, Marketing Communications
EZ-Link Pte Ltd
Email: janicexu@ezlink.com.sg

For Noise Singapore

Isabel Tay
Assistant Manager, Corporate Communications & Marketing Services
DID: +65 6346 9475
Email: isabel_tay@nac.gov.sg

Annex A – Packaging of the 2016 Special Edition National Day ez-link card set

Special Edition National Day ez-link cards-A